UN Publications catalogue
Graphic Designer / Managing Editor
The UN Publications catalogue is a key bi-annual comms product listing the most important publications of the UN to an external audience of libraries, researchers, and the general public. I was the managing editor and designer for its Spring-Summer 2017 edition.
In addition to its external purpose, the catalogue is also a key internal tool, providing colleagues and sales agents with an overview of publications that are in the pipeline or require attention on the marketing front.
In my role as the managing editor and designer, I oversaw the creative brief and ensured the project ran on schedule. After coordinating the spread distribution, I allocated advertisement space, provided a creative cover design and visually compelling interior layout, and designed all ads for the marketing team.
I helped develop a marketing strategy that spotlighted flagship publications, cross-promoted related titles, and linked timely content to upcoming UN conferences.
Our team delivered the printed catalogue ahead of deadline; sales agents praised its fresh, modern look.